In my experiences, guitar buyers tend fall into 3 generalized categories:
1. They buy the guitar they think sounds, feels, and looks good.
2. They buy the guitar their favorite guitarist plays.
3. They buy the guitar that portrays an image they want their audience to perceive them to have.
When I play my PRS guitars, I think they sound, feel, and look so good that I don't want to put them down. That's a good guitar to me.
[rant]
Actually, this is wrong for the greater percent of the unwashed out there. Just walk into any big retailer like a GC and watch the interaction for a little while.
Customers are actually steered to inferior guitars by the sales staff. The goal is to make a quick sale, not spend time with a customer and find out what they really want or suggest something to them that they have never considered - certainly not at the new price-point for a core PRS.
I have watched both talented and decidedly untalented customers gravitate to the usual brands without ever even glancing at the PRSi on the wall. I have seen this to the point that I believe that the average guitar player doesn't even know what they really want.
I was lucky. When I started playing, I had a friend introduce me to PRS very early on - long before I was even taking lessons.
You may
think that they are, but the salesperson is
not your friend. It is possible that they may
appear to be your friend once you spend enough in the store, or once you are there often enough that both you and they know what you are really looking for, but until then your are merely a mobile wallet support unit, and the goal is to extract cash as quickly as possible and then move on to the next wallet.
[/rant]
The solution is for you and your friends to shop local and in a smaller store. Get to know the owner and his staff and let them get to know you.