As a now retired business guy who worked for a very large fortune 100 company in strategic planning and mergers & acquisitions, I have to say I have been very impressed with PRS's strategy and execution of said strategy. I particularly like the branding strategy - SE-S2-Core - This makes it much easier for consumers to understand what they are getting (unlike some other very famous guitar manufactures). Now back to preparing for my next gig!
I just read the article on PRS's success and it is enlightening , although not a surprise. I bought my first PRS just under 2 years ago after playing my friends Custom 22. It was the first time I had seen a PRS guitar. I had just started playing guitar again after almost 25 years of nearly not playing at all. I purchased a Brent Mason model in a natural finish Korina , and when it arrived and I unboxed it I played it immediately. The only thing necessary was a little tuning. Understandable since it was shipped from a retailer halfway across the country. Now nearly 2 years later it has not seen a luthier and still plays like a dream. The quality and attention to detail are undeniable. Thank you PRS
Thanx for the article link. Very interesting and said in text what I had heard previously. Consistency and continual ongoing quality control is great when its known by consumers. No PRS resellers here in northern Sweden but having checked out on the internet and with my local store I was very confident when I checked some models out when visiting the USA a couple of weeks ago and came home with ☝️.
I’ve played PRSes on hundreds of national TV ads. In most cases the guitars and amps were more worthy than the product being advertised, and in every case they were more worthy than my production was! I don’t deserve them. “It ain’t about deserve, Les.” “You keep saying that. What’s it about, then?” “It’s about hundreds of people sharing a vision, and working hard to make those instruments that you aren’t worthy of, but that you buy anyway.” “I guess it’s not a bad thing that I buy them, then.” “Exactly. It’s not a bad thing. But those hundreds of people do kinda wish you’d practice a little more often, so, you know, they wouldn’t have to be embarrassed that you’re playing the guitars they make. I mean, good god, man! Pull your socks up! Don’t let them down!” “You’re right. I’ll try harder.” “There’s one more thing, Les...” “Yes?” “Change your strings more often.”
Many thanks to all at PRS Guitars for your attention to quality in your guitars. It shows and it is appreciated. And remembered. I love my PRS guitars! Merry Christmas to all!
It’s like the old joke - Q - Why do dogs lick their bxxx? A - Because they can. You can too, if you give them a biscuit!
I want them all! That’s it, I’m hoarding them! Someday my children and other heirs will say, “WTF! We needed shoes and food!” Philistines! They have no vision!
