I guess I just don't get the aversion to the endorser's name. It's one thing if the name is garish or prominent, but that's not the case with most guitars I can think of, and definitely not w/the PRSi. I don't see why anyone who liked the specs of the DGT, for example, would say "If it wasn't called a Grissom, I'd be all over it." When you get down to it, every PRS - and every Les Paul - carries an artist's name on it (which was noted previously in the thread). I guess I'd understand more if the top had an arrow pointing up and inlays that said THIS DUDE (arrow) REALLY LOVES TREMONTI.
Now, that said, I can understand a bit more if a particular guitar is singly identified with an artist - I'm thinking something like a Fender SRV with the big initials on the front, or perhaps the EVH stripe series. But even if you hated Angus Young, would you not buy a good SG because it looked just like his and somebody walked past while you were trying it out and said, "Ooh - getting your AC/DC on?"