Today's rant:
One of the emails I get way too many of was an ad for a brand's plugins matching their and others' 'legendary' hardware. Every single piece of recording equipment or software these days is freakin' legendary.
Legendary!
Wooo!!
It's not enough that a piece of equipment has been adopted, used and admired by lots of pros on records. Merely saying that it's acclaimed or extraordinary doesn't go far enough for these ads. No. It has to be 'legendary'.
So are we talking, like, King Arthur legendary? Hercules legendary? Siege of Troy legendary? I mean, those are millennia-lasting legends.
Or are we just talking about gear with a good reputation that lots of the folks in the audio business use as tools?
Attention audio equipment and instrument manufacturers, reviewers and so-called influencers:
Maybe the artists using the gear have become legendary over time. The gear they used didn't create the recordings, it just captured them. There are plenty of alternatives that work just fine. Much of the original stuff has been improved on.
Don't annoy me with the word, 'legendary'. It's silly. It's overused. It's just ad-speak.
A '59 Burst? OK, I'll give you that; a legend has certainly grown around that guitar. And maybe even a '65 Strat, or Jimi's actual amp. Probably a real Dumble qualifies. Certainly some 17th and 18th century instruments of renown do. But...not the copies and reissues. And definitely NOT the plugins! Sorry.
[end of rant]
One of the emails I get way too many of was an ad for a brand's plugins matching their and others' 'legendary' hardware. Every single piece of recording equipment or software these days is freakin' legendary.
Legendary!
Wooo!!
It's not enough that a piece of equipment has been adopted, used and admired by lots of pros on records. Merely saying that it's acclaimed or extraordinary doesn't go far enough for these ads. No. It has to be 'legendary'.
So are we talking, like, King Arthur legendary? Hercules legendary? Siege of Troy legendary? I mean, those are millennia-lasting legends.
Or are we just talking about gear with a good reputation that lots of the folks in the audio business use as tools?
Attention audio equipment and instrument manufacturers, reviewers and so-called influencers:
Maybe the artists using the gear have become legendary over time. The gear they used didn't create the recordings, it just captured them. There are plenty of alternatives that work just fine. Much of the original stuff has been improved on.
Don't annoy me with the word, 'legendary'. It's silly. It's overused. It's just ad-speak.
A '59 Burst? OK, I'll give you that; a legend has certainly grown around that guitar. And maybe even a '65 Strat, or Jimi's actual amp. Probably a real Dumble qualifies. Certainly some 17th and 18th century instruments of renown do. But...not the copies and reissues. And definitely NOT the plugins! Sorry.
[end of rant]
Last edited:
