andy474x
Knows the Drill
Based on a lot things I've read on different guitar forums over the years, I think PRS owners have developed a reputation of being "cork sniffers". I've read/heard comments that the majority of people who own PRS instruments are often doctors, lawyers, and professionals who earn a handsome salary and can afford instuments that the average musician cannot. I believe PRS was listening and answered with their SE line.
I think it's great marketing and it opens up the PRS line to musicians who would otherwise not be able to afford a PRS instrument. What's even better is the craftsmanship and quality control that PRS monitors on these SE instruments. They are not simply selling the PRS name through a crappy line of overseas instruments like many other manufactures. They are truly offering a well made instrument at a very reasonable price.
Nailed it.