Interesting word,
icon. It used to just mean a religious artifact, and most specifically a religious painting on gesso'd wood intended for an altar or shrine.
Now, it's come to mean something that symbolizes a brand, or a person who symbolizes something about a culture, etc.
PRS has been making guitars since 1985, and its original model was the "PRS Guitar" with a second model, "The Custom" being the fancier of the two, and that model is now known as the Custom 24. However, PRS has been making other models besides the Custom for a long time. The Signature Series started after about a year, and within a few years there was a Studio, and other models. Most of us can rattle off the various models and eras of PRS guitars.
The Santana didn't become a production model until the mid nineties. PRS was in business for nearly a decade, selling lots and lots of guitars before the model was released. It doesn't really look like most PRS solid body models. I love the Santana model, don't get me wrong, but when I think of PRS, I the Santana isn't the model that comes to mind.
A lot of people think of the Custom series as the quintessential PRS model. Some think the McCarty is "the" PRS model that embodies the essence of the brand.
My favorite PRS electric guitar model is undoubtedly the Singlecut, but I know very well it's not the guitar that comes to mind for most folks when they imagine a PRS. On balance, I'd have to agree with the folks who think that the Custom is the icon, and here's why:
It's the shape and model that has been in the production lineup the longest, and most PRS models are shaped like it, if not based on it. It's the model that made the brand famous. It's the model that started the whole thing with curly maple tops and bird inlays.
In fact, everything about the Custom meets the criteria for "icon" and almost no other PRS model does so quite so strongly. So my vote goes to the Custom. Here's the one I'm currently rockin':
