having not played with this yet, I think the reason guys ask about it is because it's widely accepted that biasing a little higher would give warmer, more power tube breakup, tone at the expense of some tube life. This done in moderation could be an upgrade in tone, which makes it a viable tradeoff. If there is not tonal improvement, then stay at 30. Without trying this though, and since it appears nobody here (that I have read) has tried it much, I'm not sure yet if there IS a tonal improvement. Be interesting to find out.
Also note, if you never crank the amps up loud loud, biasing it a little warmer will give you better tone at low to mid volumes, at maybe no expense at all in tube life. With many amps, it's commonly accepted that you can bias for "cranking" or bias for "home." Now, home doesn't mean "bedroom volumes." Home in this instance is generally half or less on the volume knob. Given that I never turn my Custom 50 up to half (for long anyway), and that this would be loud enough for any gig anyway, many would suggest me to bias warmer anyway for better tone a the volumes the amps is used it.
This is all amp dependent, and general info. May not be "universal" to all amps. YMMV. Consult your physician for high volume playing that lasts over 4 hours.