I believe that considering PRS is WELL aware of this fading issue, each blue/purple guitar should come with a sheet similar to the infamous "rosewood sheet" that explains what they have purchased is subject to extreme fading, more so than other colors in the PRS line, and that extra care should be taken to prevent such fading. As mentioned above, not everyone is aware of this,
but the manufacturer is and I believe that for guitars (some of which cost more than peoples cars) in those colors, it is their responsibility to let consumers know this BEFORE and upon receipt of such a guitar. To argue that everything fades is not an argument considering you are not seeing any pattern of people complaining about their PRSi fading in other colors. Either stop using those colors, cover the fade under warranty or be proactive on informing your customers of this issue with each purchase. Is it going to effect the sale of blue/purple guitars for PRS, yes it will! And if they continue to sell with such disclaimers, so be it. But avoiding the responsibility of informing customers of an issue you are well aware of, that is outside the normal wear of other products in the lineup, is unacceptable in my opinion.
BTW, I love my blue CU24. It has not faded a bit, but it, like all my guitars, are cased when not being played.
@sleeplessknight , sorry you are so put off on the whole product line as a result of this issue, such great guitars (and available in reasonable fade colors)!!!