To the OP:
Have you spoken with Wild West, regarding a return? I bought an RL Vela from them, and had an exceptional experience. They were 5 stars, across the board, for customer service. I would think they'd be happy to sort things out for you...unless your public posting on the internet of intentionally digging into the finish, to prove your point, makes any coverage they'd offer null and void? (This is assuming you dented the wood with a fingernail, as you mentioned. Or was that a 'hypothetical' statement?)
As for PRS...perhaps they're not understanding of what your grievance is. If it's just the finish...and they advertise it as being super thin and wood-grain friendly...then you got precisely what they said it would be.
If it's the pups, feel, playability, neck carve, etc that you don't care for...then you're in the same boat as the rest of us, who just didn't gel with a particular model.
I made a HUGE mistake on an R9 once, that my head told me I should love. Conventional wisdom suggested it would be my Grail guitar...but it sucked donkey balls. I hated it more than I hated the cold-handed doctor that gave me a prostate exam.
I chalked it up to that guitar just not being for me. I don't blame the seller...or Gibson...for that unfortunate debacle. That just wouldn't make any damned sense...especially since I simultaneously owned a smoking hot LP Trad that made me giddy like Sergio after leather wrapping a guitar, in his basement, while wearing fishnets.
Not picking a fight, sir. Just don't understand the public flogging of a guitar (and the builder), when it seems to be nothing more than the typical 'didn't bond with it' scenario.