My sales engineer does a great job of this for me.
I like Sweetwater, and have bought studio gear from them since the only thing they sold was sounds for Kurzweil synths in the 80s, but I sure wish they hadn’t come up with this artificial term, “sales engineer”, when “salesperson” describes the job perfectly.
I guess they think “salesperson” isn’t impressive enough, the way “janitor” isn’t impressive enough, and janitors are now “custodial engineers”.
So much for degrees in engineering! What will we call real engineers, if jobs that don’t even require a high school degree are now engineering jobs?
And what happens when people see through the hype and being a “sales engineer” stops being fancy enough?
“Hi, this is Joe, your Doctor of Sales, how can I help you?”
“A doctor? If you went to medical school, why are you working for Sweetwater?”
“Oh, I’m not a medical doctor,”
“PhD?”
“No.”
“Dentist?”
“No.”
“Podiatrist? Juris Doctor?”
“No, I just sell gear. I’m a doctor of selling.”
“I see. Well, I’m the Mystical Great God of Music, Emperor of Debit Cards, King of Tone, and Holy Commander Doctor Engineer Jedi Knight In Charge of the Universe. I need a microphone, but first, Doctor, I’m getting a pain in the derrière from thinking about your magnified title.”