PRS / Apple

[SLY]

Craig Federighi, Apple’s Senior VP of Software Engineering playing a PRS at the end of this on-stage discussion about Apple’s recent WWDC event (the guitar stuff happens at the very end of the video).

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Not sure about Federighi’s musical background (and the audio in this video seems like it doesn’t exactly match his dexterity on the fretboard…. other clips of this event on social media shows that he is playing the licks live), but if that’s his PRS, the man obviously has excellent taste in guitars.

 

[Prina]

Needless to say he can afford what he wants and is no doubt in a segment of PRS's target audience.

Great sound from a CE24.

Here's the clip cued up:

 

[Jo-]

Always nice to see a tech video photobombed by a PRS!

 

[archtop]

If it weren't for frustrated guitar players there would be no programmers.

... excuse me while I get back to my coding!

 

[tdroid]

Always kind of considered PRS the "Apple" of guitar brands.

 

[Fro]

Always kind of considered PRS the "Apple" of guitar brands.

The marketing campaigns of PRS and Taylor are very similar to Apple and they are good at it. Many people have bought new guitars to get the latest model.

 

[HANGAR18]

Always kind of considered PRS the "Apple" of guitar brands.

Ewww... Yuck.

 

[SinSir]

Ewww... Yuck.

Couldn't agree more.. poor poor PRS they didn't mean it. Its ok