PRS / Apple


New Member
Mar 4, 2018
Valley of the Sun
Craig Federighi, Apple’s Senior VP of Software Engineering playing a PRS at the end of this on-stage discussion about Apple’s recent WWDC event (the guitar stuff happens at the very end of the video).


Not sure about Federighi’s musical background (and the audio in this video seems like it doesn’t exactly match his dexterity on the fretboard…. other clips of this event on social media shows that he is playing the licks live), but if that’s his PRS, the man obviously has excellent taste in guitars.
Last edited:
Needless to say he can afford what he wants and is no doubt in a segment of PRS's target audience.

Great sound from a CE24.

Here's the clip cued up:
Last edited:
Always kind of considered PRS the "Apple" of guitar brands.
The marketing campaigns of PRS and Taylor are very similar to Apple and they are good at it. Many people have bought new guitars to get the latest model.