Not everyone is looking for the same thing in a guitar, even when it comes to a PS. Some prefer a different buying experience. Some aren't looking for be-all, end-all, personal statements, they just like an upgraded guitar that feels and/or sounds a bit tastier.
I like it when my dealer or PRS picks out the wood! There's an element of chance that's kind of fun.
So when I ordered my first PS, an acoustic, I resolved to let my dealer pick materials. Turned out my dealer snagged Paul R. Smith, and they tapped/picked the woods for the most toneful (and gorgeous) guitar I've ever played. Also I wanted a simple, understated look, though the standard appointments were fancy enough anyway.
I wound up with a piece of Adirondack spruce they were holding for one of their endorsers (his name was written on the wood set, my dealer later emailed pics).
I didn't want to spin my wheels over this grain or that one. I knew it'd sound great and look the business.
My electric PS guitars were dealer stock or ordered the same way. They're winners.