I really like how he plays a riff, changes it to single coil mode and plays the same riff again, then switches pickups and repeats the riff two more times. That's how you do a friggin gear video. 9 times out of 10 gear demos are some guitarist wankering away with some blues solo, and that provides basically no information.
That guitar sounds great. Makes me GAS for a 408. There's a demo model right there on Sweetwater (maybe even the exact guitar used in the video) at a very nice price.