Paul said he found the secret

[horax]

I’ve been watching his NAMM videos this week and he said he and his team found the secret to recreating a 1963 strat pickup.
He said that most winders copy a bunch of things from the original pickup but still can’t make them sound right. he said that they were wrong, and that there were two things he found that they didn’t.

what do you think they were?

 

[FunkyFreeman]

I'm thinking of his TCI method.

 

[Black Plaid]

insulation thickness and wire stretch

 

[horax]

I'm thinking of his TCI method.

What exactly is the TCI method?

 

[Tim S]

What exactly is the TCI method?

https://forums.prsguitars.com/threads/tci-pickup-“system”.40728/

 

[Serious Poo]

I like Paul, but Paul says a lot of things. Some of them are, well... a bit over the top.

 

[xjbebop]

I like Paul, but Paul says a lot of things. Some of them are, well... a bit over the top.

Very true. Like when they first announced the silver sky... the marketing hype insinuated that they 'invented' the Strat, rather than the fact that it's just a PRS version built to Mayer's specs...
I respect Paul and his accomplishments, but he's still the geeky kid who made it big and he gets carried away sometimes...

 

[jcolmn]

I think it is John Mayer sweat. Each pickup has wax/sweat potting for that tone.

 

[jak3af3r]

I like Paul, but Paul says a lot of things. Some of them are, well... a bit over the top.

I've not met a single proprietor who doesn't say things that are over the top.

There are certain consumers who unfortunately drive this to absurdity and somehow this gets popularized as marketing bling and eventually becomes the standard by which all similar products are measured.

One of my personal favorites is from a guy claiming to cryo treat wood down to 300 below.

Or how almost every overdrive is "transparent."

 

[Kdogg788]

I like Paul, but Paul says a lot of things. Some of them are, well... a bit over the top.

That's how you sell and build buzz for your product am I right? It doesn't hurt that the guitars typically back it up.

-k

 

[jxe]

i don’t think it’s so over the top, and how would it not be tuning the capacitance and inductance.

 

[RickP]

1. Marketing
2. Sales

Silver Sky owner here, put away your flamethrowers

 

[Serious Poo]

That's how you sell and build buzz for your product am I right? It doesn't hurt that the guitars typically back it up.

-k

There’s “buzz” and there’s pure, unequivocal BS. I have around a dozen PRS guitars in my studio, but will gladly call PRS out whenever they go overboard with the hype machine. Anyone remember “sinker mahogany”? LOL

 

[Black Plaid]

One of my personal favorites is from a guy claiming to cryo treat wood down to 300 below.

So -25 Kelvin? LOL.

 

[jak3af3r]

So -25 Kelvin? LOL.

Exactly.

 

[Tony M.]

Paul is selling guitars.
That's what he does.

 

[Black Plaid]

Paul is selling guitars.
That's what he does.

I think Paul is making a living at doing what he loves. Designing Guitars. Sales are just the capitalist society game you have to play to make it happen.

If sales were really his passion, his personality would be closer to Lee Anderton.