Wrong body shape. Fail.
It's not a new idea. The old plexiglass Dan Armstrongs had replaceable/repositionable pickups, for one, and there was another one back in the 70's or 80's, Electro-something I think, that the Outlaws endorsed at one point. This guitar is a lot more upscale, though.
Sounds as if those ideas didnt catch on; or not enough to influence design beyond those models. Musicians are always slow to accept new ideas. Frequently the same idea needs to be reintroduced or tinkered with before it it eventually accepted into mainstream design.
Yeah, talk to Ned Steinberger about that one!Especially different body shapes!