New Ad Track, Ford F-150

[László]

Finished this long form project for Ford F-150 up a week or so back. Now that it's posted on Ford's site I can link it.

My clients wanted a very, very simple track, something unexpected instead of a big, typical truck ad. Somehow this track won the gig (it was a competitive demo); dead-simple sometimes just works. It's more about texture and tone.

The guitar is the McCarty Trem I got last Fall from Mr. J. Gretz. Amps are the HXDA and a Mesa Fillmore.

 

[bodia]

Well done, Les! I wish the guy would shut up!

 

[László]

Well done, Les! I wish the guy would shut up!

Thanks! I think that without the VO the track would be repetitive. I had to fight my own natural inclination, which would be to make things complicated.

But I think the clients made the right call with the creative direction they gave. It's an effective ad.

 

[Alnus Rubra]

Cool Les!

 

[RickP]

Cool, Les! It does set a good vibe for the narrative. The VO is actually very well done, and matches the unhurried feel of the track. Nice work, my friend.

 

[László]

Thanks, guys! I think the VO may have been done by one of the engineers who designed the machine. I like the laid back feel it has, too.

 

[BrianC]

well done!

 

[veinbuster]

It’s a great ad. If I was in the market for a truck, I would definitely check it out before buying anything else.

 

[Egads]

That's great, Les. I would ask that they bring you up in the mix. Vocals are a little overpowering.

 

[bluenova]

Watching that add makes me want to buy one... another PRS of course.

 

[Warmart]

Hey, very impressive, Les! We're very proud of you!

Now, you could clamp your amp to the tailgate, power up, and rock out almost anywhere! If you would have them insert that in the script, they'd be selling to more guitarists! And you (or Alter-Les) could've been used to demo it!

 

[László]

Thanks, all!

Hey, very impressive, Les! We're very proud of you!

Now, you could clamp your amp to the tailgate, power up, and rock out almost anywhere! If you would have them insert that in the script, they'd be selling to more guitarists! And you (or Alter-Les) could've been used to demo it!

You know, the idea of plugging an amp in is pretty awesome!

Get everyone in the band one, and just have the drummer park far enough away...

 

[Going Modal]

Effective! I think I want one now...

Anybody want to translate its rated cargo-hauling weight into # of PRSi?

 

[László]

Effective! I think I want one now...

Anybody want to translate its rated cargo-hauling weight into # of PRSi?

That’d be...um...lots more PRS’ than I can...uh...afFord.

 

[Serious Poo]

Love it! Thanks for sharing this with us, Les. Sounds dirty, swampy & organic. Perfect for the part.

 

[dmatthews]

Thanks a lot Les... now I want a truck

 

[László]

Love it! Thanks for sharing this with us, Les. Sounds dirty, swampy & organic.

You totally nailed the vibe I was going for!

Thanks a lot Les... now I want a truck

My wife said the same thing!

 

[alantig]

Thanks a lot Les... now I want a truck

My wife said the same thing!

Your wife said dmatthews wants a truck? That's odd...

 

[ScottR]

Great job as always Les!!! Not for nothing...after watching this...I really want a new F-150!!!

 

[veinbuster]

My wife said the same thing!

My wife was pretty excited about me being able to cook her dinner on the way to the beach....you know, if we’re ever allowed to travel again.