Why is the PRS Mira called "Mira"?

Thos Waz

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Mar 21, 2016
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Hello all,

Curious to know two things about the PRS Mira guitar's name:

1) Is the name the women's name "Mira" or is it the spanish word "mira" (which means look)?

2) Is there a story about how the name was chosen?

Cheers,

Waz
 
Boom! Welcome, and you're welcome.

http://www.premierguitar.com/articles/pickguards-nitro-inside-prs-the-mira-and-the-dgt-1
First obvious question: where did the name Mira come from?
JOE: The name actually originated from Rick Hodgson’s [PRS Domestic Sales] insistence that the guitar have an actual name. He felt the guitar should have an identity all its own, and a name would accomplish that better than a number. So we had a contest here for all the employees to name the guitar – we actually developed the guitar, made it and took pictures of it and then invited everyone to “name that guitar.” When we went through all of the entries, we probably had 35-40 names that we really liked, but every time we would look one up, it was already trademarked in the industry. It actually started with bird names – like “the Osprey” – but they were all taken. It was unbelievable.

I ended up just going online and looking up the names of a bunch of stars, because I felt like this guitar has a retro, fifties vibe and a lot of the names back then, in both guitars and cars, were referencing space – planet names, galaxies. Finally, after five or six meetings, we finally came back across the name Mira and said, “Hey, that’s a good one!”

Later on we discovered that this star named Mira moves unusually fast, and it’s also Latin for “wonderful,” so it all worked out.
 
That's interesting about how the name was chosen, but it doesn't give the origin. PRSH said "It's a Star"

Specifically this star:
Cetus_IAU.svg

It's actually two starts as it's a binary system.
"Mira (/ˈmaɪrə/), is a red giant star estimated 200–400 light years away in the constellation Cetus. Mira is a binary star, consisting of the red giant Mira A along with Mira B. Mira A is also an oscillating variable star and was the first non-supernova variable star discovered, with the possible exception of Algol. Mira is the brightest periodic variable in the sky that is not visible to the naked eye for part of its cycle."
 
For some reason I though that Paul Smith has a daughter named Mira, and the guitar was named for her.

I guess I'm wrong?
 
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