First obvious question: where did the name Mira come from?
JOE: The name actually originated from Rick Hodgson’s [PRS Domestic Sales] insistence that the guitar have an actual name. He felt the guitar should have an identity all its own, and a name would accomplish that better than a number. So we had a contest here for all the employees to name the guitar – we actually developed the guitar, made it and took pictures of it and then invited everyone to “name that guitar.” When we went through all of the entries, we probably had 35-40 names that we really liked, but every time we would look one up, it was already trademarked in the industry. It actually started with bird names – like “the Osprey” – but they were all taken. It was unbelievable.
I ended up just going online and looking up the names of a bunch of stars, because I felt like this guitar has a retro, fifties vibe and a lot of the names back then, in both guitars and cars, were referencing space – planet names, galaxies. Finally, after five or six meetings, we finally came back across the name Mira and said, “Hey, that’s a good one!”
Later on we discovered that this star named Mira moves unusually fast, and it’s also Latin for “wonderful,” so it all worked out.