You're making an awful lot of assumptions on things you don't know, and neither do I, for that matter. Everything that I've ever heard on the matter is about what Mike stated. PRS isn't out of line with pricing for what you're getting. There's a lot of time, effort and care put into these guitars that many manufacturers skip. It's pretty well agreed on(even by people that don't like their guitars) that PRS single handedly upped the ante on guitars when they came out. As PRS grew, other builders were forced to build better instruments and stop putting out crap or lose some of their market share. It's a pretty special company. I'm in a similar boat as Mike, there's not many guitars currently in the core line up that I'd play regularly for my normal gig. I'll have to go PS, because what I want will never get built. I don't make PS kinda $, so it's likely a situation where I have to sell some things, save, use taxes, etc, to make it happen. You're complaining about endorsers, but the guitar you really want wouldn't exist without said endorser. That guitar has a ton of stuff that is way different from everything else they do. It's basically artist package price. That's a pretty great deal when you get a bridge style, fretboard radius, pickups and a finish that you can't even get within the artist pack.