So I worked for Rockwell Automation for 20+ years. I remember when that video was sprung on us during a sales meeting, mid 90's. there were other versions that pre date this one.
Since the OP mentioned automation in Fender and Gibson factories:
In 2004, I had a breakfast meeting planned with one of my sales guys at a hotel in Valencia, CA. I got there a little bit early and long story short, I ended up having coffee and huevos rancheros with one of my guitar heroes, Billy Gibbons. I was in awe, and had lots of questions about his rig, guitars, etc. My guy shows up, Billy asks him to sit and join us. Like a good CEO, he turned the tables on us, and wanted to know what OUR business was. I gave him the elevator pitch- We are into Industrial Automation, we help manufacturing companies like Fender and Gibson improve their businesses by making things, faster, cheaper, improving quality, etc...
He said, in a deep voice, and pretty excited "Right, On! Let's talk manufacturing." (how, how how) He proceeded to get out a fountain pen and a pad of paper and started sketching a guitar knob design that he had in mind, thinking we could help him, lol.
The proof:
