I have heard the tones, not got to play one yet and of course I have heard an NF3 too and they are capable of great tones. I could accept a Pauls guitar because it looks like a PRS - although not keen on the pick-up mounting rings but that's a small detail. Its not about the pick-ups or the tones, its the overall look of the guitar for me. Its not about being a 'Fancy' guy either - I would happily own an Epiphone as I said. There are just some shapes that I don't like and regardless of how they sound or play, I wouldn't want to own something that I don't like the look of - regardless of whether its 'cheap' or 'expensive'. If I can get something similar in tone, in a shape I like - even if it means replacing the Pick-ups, then I will go that route rather than buy something that I dislike just because it plays well or sounds good. Those are just 2 of the elements that make up a guitar and we all know PRS is not going to settle for any guitar that doesn't play well or sound great. There are a lot of guitars that really play well and my PRS 594 is definitely one of the best guitars I have ever played - the vintage neck carve is just perfect, the scale length is just perfect and I love the tones it produces too. My 509 is my 'strat' compromise - my guitar to get as close to the strat tones as I can without actually buying a 'strat' - and I prefer the slightly shorter scale length to a fender too - which I know is the same as a NF3 and both of these have the same neck carve too. To go back to your 'Car' analogy, I bet you don't like every model in the range by Chevy, Buick or Toyota - maybe your a SUV, Sports or Pick-up kind of guy and the small hatch-back models look 'ugly' to you. Maybe you don't want to be seen in a Toyota Prius or Yaris but happily drive a HiLux still both Toyota. Maybe you won't buy a certain colour of car either because you don't like 'yellow' regardless of the fact that it drives exactly the same as the other colours in the range. For me, a guitar not only has to sound great and play well, it also has to look good too. If I walk into a guitar shop, I gravitate to the guitars that look great and its that that makes me want to pick them up and start playing. If it doesn't play well or sound great, move on to the next great looking guitar. If I don't find what I am looking for, I leave without trying any of the guitars that I didn't like the look of. If I miss out on a 'great' guitar that played well just because it doesn't 'look' great to me, so be it - its not as if there aren't a plethora of great playing, excellent sounding guitars that look stunning too. I doubt I am the only one that gravitates towards the things we find more attractive. Not the only one who leaves that 'ugly' guitar in the corner of the music store alone to play the ones that 'look' stunning - even if that 'ugly' guitar is the best sounding/playing guitar in the whole shop. Not everyone likes the shapes of some guitars - like the Warlock, Flying V, Iceman etc and won't gravitate towards those either regardless of how they sound/play.