So for me, if PRS pulled me in for one reason, it is the consistency and playability.
I was quite enamored with the CU22 played by Steven Wilson, and knowing what he's like, not sure "perfectionist" is the right word, but someone who doesn't want to waste time, I knew it must be a good guitar.
What has held me to the brand is the diversity of models. If PRS only made a CU24, I'd probably have two: a non-10-top "player" and a PS or maybe WL variant to keep at home.
But my first four PRSi were: CU24 10-top, SE MM Baritone, Spruce HB w/piezo, and SE ZM with spalted maple top. Those four guitars showed me the range of possibilities from the brand, and the SEs were very high quality instruments - yeah the cores have that je ne sais quoi about them, but the SEs rocked it too.
So now I have far too many, yet not enough, PRSi, and I keep procuring them. And they are all of great quality, consistency, playability, and look great too.