I really hope that PRS doesn't get into the pedal business. In all seriousness, the pedal market is so over-saturated (pun intended) with pedals being so similar from different manufacturers, or even so similar within a product line (e.g., 5 OD's from one brand) that it's just getting ridiculous now. Fender just released a range of pedals. Unless PRS does something completely unique and original (like the TC Toneprint concept) how will they differentiate their offerings from the thousands of other pedals out there? Sure, a bunch of people will buy them because they are PRS (you
know you're going to get a quality product) but other than generating a whole lot of $199 sales, which seems to be the going rate for most new pedals, I'm not sure I see the point of yet
another pedal brand.
Of course, if they came out with a Private Stock program, where you could pick your own resistors, capacitors, enclosure material, paint color, etc., then they might be on to something!