What is the purpose of registering? If it is on YouTube, then can we not all see it live without the need for registering? What am I missing?
I think it's just to help PRS gauge interest. They also send a reminder, but that's of minimal utility. I registered to let them know I'm looking forward to this!
Mainly to generate buzz, and make you feel like you have a vested interest, I suppose. And it gives them an opportunity to get you signed up to their newsletter, if not already on it. Typical marketing techniques!
From the email today from PRS regarding the Launch Party: "Our 2021 Launch Party is quickly approaching! In addition to launching our latest products, we’re excited to announce that these artists will be joining us for the event! Jimmy Herring Zach Myers Mark Tremonti Mark Letteri David Grissom John Mayer Tyler Larson And More!" Quite the lineup including John Mayer!