Whoa! $75 for a pick??? Come on! And it's not even made of gold? Holy crap, they sure are proud of that thing...
I usually pay $35-40 for the ones I buy. Yup, they're expensive. I've been using them for about 2 years. So far I haven't noticed any wear on mine at all.
Evidently the material is some space-age/military stuff that costs them several thousand bucks for a small sheet. Blue Chip is a machine shop.
The story is that one of their machinists who was working with the material was a bluegrass festival guy, made himself a pick from scrap, thought it sounded like tortoise shell, and some of the guys on the bluegrass circuit tried it and wanted one. So they started making the picks. Remember, lots of bluegrass guys will spend over $100 on a real shell pick sourced from the black market. And real shell wears out fast, they have to re-shape shell picks with files and sandpaper after nearly every gig. Back when it was legal, I tried shell myself, and it does have a sound.
Whatever they're made of makes the pick go through the strings without much friction, so they are very fast picks, and they do sound like the old shell picks. On my PS acoustic, I've tried so many picks, these seem to sound the best. They're also not slippery, there's a natural tackiness, yet they're not sticky at all.
Also, if these accidentally go through the washing machine in your jeans pocket, they
aren't ruined. The Red Bear picks that are an artificial turtle shell material, or real shell come out like potato chips if you accidentally wash them.
Great stuff. But...
definitely not for everyone!
So far I haven't had to replace one. I do make sure I don't lose them, and put them in a pick pouch in the accessory case of my guitar cases.
Guys spend more than 40 bucks for the weirdest tone gadgets, but a pick is something that helps you directly get your tone, and a good one makes playing a little easier. So...40 bucks to have a little more smoothness through the strings, and tone I like better?
For guitars I spend thousands on?
Heck, it's chump change. I spend more than that on a good lunch that turns to poop the next day. The only poopy thing about these is my playing skill.
EDIT: One last thing...my kids were making jokes about this at my expense when they were in town about a year ago, and I was talking picks with my son (who I gave a couple of the picks to). My son of course knew that picks have a sound, But my daughters and son in law were making fun of the idea.
So I got out the acoustic, and used each pick (I have lots of different kinds). They were, first of all, amazed that every pick sounded different, and second, they could tell that the Blue Chip had what they thought was the most balanced tone.
My wife has had hearing issues for many years, so she couldn't hear a difference. But that works well for me when I crank my amps.
