I'm dredging this thread up because I watched this the other day (via a FB Group post, IIRC).
This is a fascinating look into how PRS (the company) and PRSh continue to play (literally and figuratively) with pickup designs and find new ways to understand how the magic happens.
For anyone here who is the slightest bit interested in pickups (their different sounds, their designs, whatever), this is essential watching, IMHO.
Also, he said wax twice.
(I like wax.)