A lot of people seem to like that finish; seems like it sells well. It's not my favorite either, but on a nice top I think it's pretty cool. I'd rather have transparent black than opaque solid black (fingerprint magnet!), but that's just my opinion. I don't think it's any cheaper than any other transparent finish, but I think I read somewhere that black is the biggest-selling color for electric guitars.Transparent black is my least favorite finish, no matter what the guitar. No idea why companies opt for this finish. It's not as if most don't offer an opaque/lacquer black either.
Is it cheaper to produce than other transparent colors?