@LSchefmann:
Yes, we share FRIENDSHIP.
I´m not a person who disses PRS in any form!
I can´t speak for PRS performance on the US market, but I have an opinion towards the market in my own country, and the standing of PRS. And the employee of those particular acknowledged that by his experience.
To highlight PRS as a premium brand I would proceed other ways of marketing/sales - to stress that PRS shouldn´t be compared to the long time of life of other brands. But I´ll not behave like this idea is a public good. I´ve some experience in business development (analysis and deduction). If there is interest on part of PRS, just call me ;-)
Two core points: Selling PRS goods to distributors or traders is not selling goods to the customer (The GC I´ve been at a few weeks ago has nice wall decoration by PRS. The customers in general grab F´s and G´s instruments - and buy - but not PRS.)
And don´t forget the responsibility of the trader´s personnel (But if the customer has a very strong believe that he only sound right with a guitar produced by the "big two", maybe it´s difficult to change his intent. If he wants to purchase f. e. a Strat, you recommend a PRS, he might be buying no guitar then. And as a trader you didn´t make a deal...)
PRS (ans all other brands) suffer from the accident of late birth, because our idols' sounds are connected with those above named brands or models.
The prominent PRS players gain a certain amount of request, but Mark Tremonti and David Grissom (to use continuesly produced signature models) are not Mr. Page or Mr. Hendrix.
And focusing on the pricing, you get a US-made custom shop The Edge (U2) signature for more the half the price than a core MT Sig.
And we have to accept that customers could acquire full US-made-Strats, Teles or Paulas for relatively little money. SE Standard, SE are licenced, S2 (even the CE24) is US-made with cheaper SE hardware.
A core PRS starts on the price level of a custom shop/masterbuilt/CC and so on.
Playing PRS is more exclusive.