Introducing the New S2 Series - Made In Maryland - Starting at $1,179

Discussion in 'PRS News' started by james, Jul 9, 2013.

  1. james

    james Administrator
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    PRS Guitars’ new S2 Series instruments – the S2 Mira, S2 Starla, and S2 Custom 24 – offer the fit, feel, and attention to detail of PRS craftsmanship in a fresh, straightforward design. Meaning “Stevensville 2,” the S2 Series is named for a second manufacturing line created inside the PRS Stevensville, MD shop that blends new manufacturing techniques with practiced quality control and workmanship to create instruments at a new price point for players. The S2 Series will be in stores in early August and will be made up of the S2 Mira ($1,179), the S2 Starla ($1,249), and the S2 Custom 24 ($1,399).

    “We are extraordinarily excited about the S2 Series. This has been a textbook example of how a very dedicated team can come together to create not only a fantastic series of guitars, but a state of the art production line to build them on. We look forward to offering this new series of guitars to an expanded artist and customer base while giving our current customers more options,” said Jack Higginbotham, President, PRS Guitars.

    A diverse group of artists, from Indie to Rock to Punk, have road tested these guitars and found them to embody everything they require in an instrument. S2 Artists include Thomas Fekete from Surfer Blood, Steve Stout from Blondfire, Dave Knudson from Minus the Bear, JJ Grey from MOFRO, Isaac Ellsworth from MoneyPenny, Jesse Lawson from Sleeping with Sirens and more.

    “This guitar has already changed the way I play. The sounds you can get out of it are incredible. Right out of the box at the house the Starla's were a blast. Even without an amp they're really loud and very easy to play! Probably one of the greatest things about these guitars is that they refuse to go out of tune which is HUGE. Staying in tune is such a big deal for me and having total confidence in a guitar is like having total confidence in the people you play with onstage. I can't say enough about these guitars!” - JJ Grey on his S2 Starla.

    This significant investment from PRS is the continuation of a long-term plan to diversify the company and its offerings both vertically and horizontally and to supply more artists and players with tools to create music. With their retro-inspired vibe, hallmark PRS quality, and popular pricetag, the S2 Series is perhaps the strongest example of this yet from PRS.

    To explore the S2 Series from PRS Guitars, please visit www.prsguitars.com/s2series
     

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  2. Blackbird

    Blackbird Pincher of Harmonics

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    sweet :congrats:
     
  3. JustRob

    JustRob Just a member

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    Looking good! Can't wait to check one out in person.
     
    #3 JustRob, Jul 9, 2013
    Last edited: Jul 9, 2013
  4. Danerada

    Danerada Goatee Practitioner

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    Ok. so is there a difference between the Starla pickups and the S2 Starla pickups (same question for the other S2 pickups as well)?
     
  5. themike

    themike New Member

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    Awesome! Also - great job on the S2 website James, its looks amazing and is filled with info and media!
     
  6. iahawk36

    iahawk36 Prince of Paisley

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    Very nice! Should fill a nice gap between the SE line and the standard production line!
     
  7. WEDGE

    WEDGE Almost was a FG22 owner..

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    Cant wait to score one.....or two....
     
  8. Mike Duncan

    Mike Duncan DGT Player

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    This is the market I like...Indie/Punk! Excellent, PRS!!
     
  9. CoreyT

    CoreyT PRS Addiction

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    Cool, those are the ones I saw at the Meet And Greet a cdw weeks back.
    Just got the YouTube update too.
     
  10. Danerada

    Danerada Goatee Practitioner

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    Mr. Hayes' demo of the Starla S2 is NICE!!!! I haven't seen the others yet...
     
  11. themike

    themike New Member

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    I must say I was very skeptical of these and thought that it might be misplaced energy, but after seeing the complete presentation I'm sold. I hope these bring a lot of excitement and joy to people who may have otherwise not considered a real PRS!

    Also the execution by the company was fabulous - they have photos of every color for every model, they have plenty of videos and an absolutely information filled website all on launch day. Hopefully this is a sign of things to come! :cheers:
     
  12. aduayer

    aduayer New Member

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    the website of those S2 is awesome. videos, specs and pictures. congratz
     
  13. crgtr

    crgtr Twang Banger

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    Starla in white or Seafoam for me please!
     
  14. rugerpc

    rugerpc A♥ hoards guitars ♥A
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    The good news: These guitars are fabulous. They fill the void between the core and SE lines. Now there really are PRS guitars for every budget. And those upper body carves look super comfy for all day - all nigh playing!

    The bad news: I see some S2 sized dents in my check book on the horizon....
     
  15. Danerada

    Danerada Goatee Practitioner

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    Oh MY!!! That Mira KILLS!!!!!!!!

    Shawn - I think you should let me come "handle" on of these bad boys!!!! I am going to start pimping these to "my people" for sure. So when can we expect the S2 Narrowfields?!?!?!?!
     
  16. JustRob

    JustRob Just a member

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    Looks like they will compete with some stuff in the used market also. A new MD made for less than a dinged or buckle rashed used PRS could be a nice option for many buyers.
     
  17. dadoffive

    dadoffive New Member

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    +1 Jones'n for a seafoam guitar!
     
  18. Shawn@PRS

    Staff Member Moderator

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  19. ]-[@n$0Ma☩!©

    ]-[@n$0Ma☩!© Der Hans der kann's

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    I am a Starla guy too - but I already have one.

    I gotta get one of those 22-fret Mira's. Plain jane. No birds. 100% rock-n-roll.

    Now I just need to decide if I want black or Sienna.
     
  20. jcha008

    jcha008 New Member

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    So stoked about these. Also to echo some other statements, awesome website! It looks top notch!
     

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