It's my opinion the 'golden age' of PRS amp design and manufacturing has come and gone, sorry to say. They, at one point, did master the balance between 'boutique' and 'mass appeal', but the market evolved over the past 5(?) years. Fractal, Kemper and Line-6. Then there's the Universal Audio OX, among many others, including very well made pedal units. Old school is to have several classic amp/speaker rigs and leave it there(like me and many others my age) but if you're a company trying to compete and make a profit in an amp market against a tidal wave of new, evolving technology when you are better known as THE World Class Premium Guitar Maker you have to ask when to ease out and get back to basics.
I agree with Elvis' and Vchizzle's posts, and I have another spin on this issue:
So many people are recording these days that we're in the middle of a tube amp renaissance, even as modelers also grow in popularity. A lot of players don't realize that in certain situations, a modeler just won't cut it. This includes the Kemper and the Axe-FX.
In addition to it being my personal preference, there's a practical reason to record a real amp and cab miked up: I
never get criticism over amp tone from an ad agency creative team when using real amps. Conversely, I've had to redo enough tracks originally done with modelers that I swore off them. They're time-wasters.
I'm often up against a tight deadline, and having to redo a track in a rush because a client doesn't like the tone means I can't be as creative, and it's hard to play when I'm stressed out.
Just last week I was working on tracks for a national truck ad campaign with the HXDA, a PRS speaker cab, and real microphones (and of course, PRS guitars). My clients were very happy with the result. Real amps never fail me. I'm confident that enough other players feel the same way that the market for fine tube amps will be OK.
On the other hand, I'd be OK with using a Kemper or Axe-FX live just to save my back, and if I toured, it'd be an attractive alternative to crazy cartage costs. So there are pros and cons, and in any case, it's probably good to have alternatives to suit one's preferences.