CoreyT
PRS Addiction
Fresh upload just now.
Check out some of those guitars.
Check out some of those guitars.
FOX Sports // IMSA TV Spot | PRS Guitars
- Thread starter CoreyT
- Start date
sergiodeblanc
New Member
- Joined
- Apr 26, 2012
- Messages
- 28,604
I've always been intrigued by the sponsorships and endorsements that companies choose to align themselves with and how they see themselves fitting in, or expanding their brand's identity and awareness with them.
I've been sponsored by a ton of companies in the past: Adidas, Vision Street Wear, Red Bull, Etnies/Emerica, Volcom, Von Zipper, Sobe, XXX, Effen, and a lot more. While I was extremely grateful for the extra PR and free stuff... Sometimes I was just like: "What're these dudes thinkin'!?"
When I was in a skate rock band, it kinda made sense for the companies to align themselves with us. We sang songs about skating, wore their clothes and were in front of their demographic of customers. Seemed legit.
When I was sponsored by Adidas and a snowboard company called Triple XXX I was in a band called Boogie Shoes. Okay, I get it: shoes... shoes...Funny pun, but what on earth compelled a snowboard company to want to put money behind an Acid Jazz band? I mean, it was the 90's but still... When you see some dude shredding down a mountain, is the first thing you think of freakin' Acid Jazz?
Then there was my hiphop band that sung (okay mostly rhymed) about sniffin' blow, being too drunk to drive, and hookers.. Worked great for Effen vodka, and while you're at it why not mix dat sh!t wit some Sobe energy drink? It was like a candy-flipping cocktail, made you gnash your teeth while you rode the red-line heart attack express. Maybe not what I would choose... but then again, I haven't seen a Sobe Adrenaline can anywhere but my mom's garage in the last ten years. I guess I might have the only hook-up left for those...
Okay, same band and what I'll tell you next is beyond ridiculous. In the early 2000's we were approached by..... Lego.
Lego had this line called Lego Sports, that were lil' sets of dudes motor crossing, surfing, and skating an' sh!t. They were a sponsor for the Gravity Games (remember them?) and we got a spot by using some contacts and basically lying to people saying we were in R. Kelly's crew (everybody had some white-boy rappers then because.. Eminem)
We thought we were being sardonic (ugh, the horrible things you think are funny when you're young) because it was when the news first broke about him peeing on women (really, little girls as we later found out...ugh.) but we were committed to the Absolutely No F@cks given attitude we had back then. An older lady and two young lookin' emo dudes approached me about "working together" to sponsor some shows and arrange for some product for us to hand out. I remember thinking they were outright insane! Of course now when I think about it.... Maybe the world is run by some pedophile illuminati ring and I should be grateful I never followed up with them.
I've always found the PRS-Racing thing a bit odd. I mean, there's the Veuve Clicquot polo thing, and the Nautica Triathlon, big budget luxury events for a certain "type" of people... but then PRS does "Talladega Nights"? Grand Prix I kinda understand, it's kind of dangerous... but still upscale and exclusive. I just never thought of PRS dudes as being NASCAR fans... But what do I know?
One thing I've noticed is that in all these scenarios there's a guy (or a girl) at the company that's in charge of promotion, and they want to get a foothold into a different world or lifestyle. Maybe somebody like Paul or Jack has a secret desire to be a race car driver.
I've been sponsored by a ton of companies in the past: Adidas, Vision Street Wear, Red Bull, Etnies/Emerica, Volcom, Von Zipper, Sobe, XXX, Effen, and a lot more. While I was extremely grateful for the extra PR and free stuff... Sometimes I was just like: "What're these dudes thinkin'!?"
When I was in a skate rock band, it kinda made sense for the companies to align themselves with us. We sang songs about skating, wore their clothes and were in front of their demographic of customers. Seemed legit.
When I was sponsored by Adidas and a snowboard company called Triple XXX I was in a band called Boogie Shoes. Okay, I get it: shoes... shoes...Funny pun, but what on earth compelled a snowboard company to want to put money behind an Acid Jazz band? I mean, it was the 90's but still... When you see some dude shredding down a mountain, is the first thing you think of freakin' Acid Jazz?
Then there was my hiphop band that sung (okay mostly rhymed) about sniffin' blow, being too drunk to drive, and hookers.. Worked great for Effen vodka, and while you're at it why not mix dat sh!t wit some Sobe energy drink? It was like a candy-flipping cocktail, made you gnash your teeth while you rode the red-line heart attack express. Maybe not what I would choose... but then again, I haven't seen a Sobe Adrenaline can anywhere but my mom's garage in the last ten years. I guess I might have the only hook-up left for those...
Okay, same band and what I'll tell you next is beyond ridiculous. In the early 2000's we were approached by..... Lego.
Lego had this line called Lego Sports, that were lil' sets of dudes motor crossing, surfing, and skating an' sh!t. They were a sponsor for the Gravity Games (remember them?) and we got a spot by using some contacts and basically lying to people saying we were in R. Kelly's crew (everybody had some white-boy rappers then because.. Eminem)
We thought we were being sardonic (ugh, the horrible things you think are funny when you're young) because it was when the news first broke about him peeing on women (really, little girls as we later found out...ugh.) but we were committed to the Absolutely No F@cks given attitude we had back then. An older lady and two young lookin' emo dudes approached me about "working together" to sponsor some shows and arrange for some product for us to hand out. I remember thinking they were outright insane! Of course now when I think about it.... Maybe the world is run by some pedophile illuminati ring and I should be grateful I never followed up with them.
I've always found the PRS-Racing thing a bit odd. I mean, there's the Veuve Clicquot polo thing, and the Nautica Triathlon, big budget luxury events for a certain "type" of people... but then PRS does "Talladega Nights"? Grand Prix I kinda understand, it's kind of dangerous... but still upscale and exclusive. I just never thought of PRS dudes as being NASCAR fans... But what do I know?
One thing I've noticed is that in all these scenarios there's a guy (or a girl) at the company that's in charge of promotion, and they want to get a foothold into a different world or lifestyle. Maybe somebody like Paul or Jack has a secret desire to be a race car driver.
kes7u
Wife's husband and Dog's dad
To be fair, IMSA is sports car racing. Certainly not obvious to the casual observer, but a different world from NASCAR, and certainly a different clientele. i.e. the members of the Porsche forums I visit commonly discuss, and some participate in sports car racing.... but not NASCAR.
Kevin
Kevin
sergiodeblanc
New Member
- Joined
- Apr 26, 2012
- Messages
- 28,604
Yeah... I can see how that would be a bit different. I just remember seeing the Chevy at Experience.
