PRS made the right choice in not creating a sub-brand. Between SEs, S2s, the CE, Core, and on up, they’ve created a pricing/feature ladder that works. Very much like Apple, in that regard. The next step up is always a bit more, but not an insurmountable leap. If someone is drawn into looking at an SE, but takes a long look at an S2... Maybe they make the jump.
It creates brand-loyalty across the price spectrum. By assuring that quality exists at all levels, they make for easy follow-on choices.
It’s modern marketing. It’s hardly something to get upset about.
It creates brand-loyalty across the price spectrum. By assuring that quality exists at all levels, they make for easy follow-on choices.
It’s modern marketing. It’s hardly something to get upset about.