Some of this debate took place in the late '90s or early '00s when PRS introduced the SE. There were plenty of dire predictions, none of which proved correct.I suspect that PRS is going to put themselves in a corner, eventually. I think a handful of things will come together close enough in time to really put the company in a challenging spot.
Every price point for real PRS guitars are getting high enough that even folks here are questioning the value. I think the order backlog masks this for PRS. At some point, more consumers are going to question buying a new S2 at prices that can get them a used Core. Core and WL prices are high enough that you can get a used PS for near those prices, or a very nice older guitar.
I suspect that the orders are going to taper off, from the low-end up. If I were PRS, I’d be watching the S2 and Bolt-On orders as a bell-weather.
For newer guitarists and folks without as much disposable income, I suspect SEs are going to move from an entry point to an end point. There’s a huge spread in price-points for the imports now. The marketing message from PRS has been pretty interesting—hey, DG is going to play an SE live. It’s just as good as a real one. That message doesn’t encourage moving up the product line.
And sooner rather than later, Paul is going to reduce his role, retire, or die.
I’d imagine that all of this will come to a head within the next five years.
How many guitars does the average non-pro member here have?
Guitar players are passionate about their instruments and spend endless dollars on their gear for a variety of reasons. Hell, my 12 year old niece has 5 electric guitars, some of which were surprisingly pricy, and that's two more than I have, even though I make my living with music. While she loves her music, which is great, at this point she can play a few chords. Five guitars.
There are plenty of two-professional (mom and dad) families for whom $5,000 or $10,000 might as well be 5 cents or 10 cents. You wouldn't believe the number of older but nice houses they're tearing down to put up absolutely gigantic new mansions in my neighborhood, and I'm only in no-great-shakes Michigan.
Looking around the guitar universe, I'm seeing Gibsons selling for PRS Core money and in the case of a number of models, significantly more.
I noticed this horrid Fender Custom Shop Strat on the Sweetwater site for geez, $5,000 (!):
Fender Custom Shop '59 Stratocaster Heavy Relic Electric Guitar - Aged Daphne Blue, Sweetwater Exclusive
Solidbody Electric Guitar with Alder Body, Maple Neck, Maple Fingerboard, and 3 Single-coil Pickups - Aged Daphne Blue
www.sweetwater.com
Point is, nothing surprises me any more when it comes to folks spending money.
Last edited: