I care. I generally like to mate a head with a matching cab. I generally have matching covers made for everything. I went to some trouble bugging PRS to have a nicer looking panel for my Archon (to their everlasting credit). I've upgraded Mesa amps with wicker. I don't buy amps in colors I don't like. I also keep my music room neat (don't you dare try to confirm that with Mrs. elvis). Even more, I like to turn on all my gear so the lights are all pretty, turn off the lights in my room and jam. I've gone to some trouble to change out some of the lights on the gear so they are predominately blue. Fetish? Who can say?