Evan, I think you're perhaps confusing your personal bias about Paul's approach with what does, or doesn't, work with his customers and potential customers.
I'm not saying you don't love PRS guitars. Obviously, you do.
But you don't personally like what he has to say, and how he says it.
It's not surprising to me that you didn't do your market research on musical products. After all, the client or your agency's research department would give you the buzz words that customers in a certain segment want or need to hear. You may know market-speak, but you know very little of music-speak among professional musicians.
For example, you object to the term, "musical."
You may not realize it, but this is a term used to describe instruments in the serious music community. And by "serious music community," I don't mean rock musicians alone. I mean symphony players.
If you go to a conservatory, or do sessions with orchestral players (I guest lecture frequently at the University level, and do lots of sessions with orchestral musicians), it is very common to describe a particular instrument as being "musical." That is, it's an instrument whose tone naturally enhances the music, that you don't have to fight to produce a pleasing sound. Not all instruments, even good ones, are "musical." One of the guys I met who teaches double-bass at a major university's music school mortgaged his house to get a particular 19th century German bass. I asked what made him get it, and he said, "It's just musical."
Symphony players are also often described by their peers as "musical" or "not musical," regardless of their dexterity and ability to read or follow the music. It's odd to hear a professional whose whole life is symphonic music be described as anything but musical, but that's the term used at times.
When Paul says a guitar is "musical" he means it in that sense. You hear lots of great players using this term as well, even in the rock panoply. Lots of my session guys talk this way, too.
This may need to be explained to you, a marketing guy, but not to musicians.
Also, I don't see you getting hate. But you do have a way of communicating your ideas that pisses people off. So...you're the pot calling the kettle black. First consider your own skills at putting forth your ideas.