I get an new iphone every few years. I don't usually care about the announcements until the year that I feel like I "need" an upgrade. Then I usually geek-out and stalk rumors, forums and official announcements obsessively. It's the same sort of compulsion that compels my guitar internet habits. My last iphone rumor binge was 2015 when the 6s was announced. Anyway, I felt I deserved a new iphone Xs Max in their new shiny gold color. Never liked gold before, because it was accompanied by a white face. Not this year, black and gold.