Nonsense, they’re needed, both by the customer and the manufacturer. This kind of assertion can be made only if you aren’t familiar with how the big-time musical instrument manufacturing business works, both practically and in terms of financing and investment.
The financing arrangements manufacturers make with banks, investors, etc., would have to completely change, mostly to the detriment of the manufacturer. Resources would have to be diverted from the core expertise of the company. The investment in personnel, training, warehouse space, size of the facility, etc., would reduce resources needed for manufacturing, research and development.
The transition could threaten the very existence of the company, and that’s if the business model even worked, which history has shown is not sustainable on a large scale.
In my former life years ago, I drafted contracts and handled legal matters for several manufacturers, including folks in the instrument biz. It’s complicated, far more so than most folks realize.
Direct sales would be a disaster for most manufacturers. Frankly, it hasn’t worked out all that well for the last man standing doing that, Carvin.
Make a manufacturer operate a sales floor, and you will divert attention from other things they do. PRS’ expertise is designing and building guitars, and putting them in dealers’ hands.
Change that, and you may wish you hadn’t wished for it!